Thursday, January 26, 2012

Resident Evil Afterlife Marketing Team: You're Welcome

The new Resident Evil movie, Resident Evil: Retribution doesn't come out until September 14th, but the marketing campaign for the film is already in full swing. Sony has released a few video clips and a trailer, which also doubles as a commercial for several of their products (it's pretty weird.Check it out here). The problem -- this is their movie poster (or at least it's on the Resident Evil Retribution facebook site):
THIS IS THE BEGINNING OF THE FINAL JUDGEMENT
Nope. Not doing it for me at all.
In any case, it seemed like the marketing team in charge of this one could use some help, so I thought that, instead of just making fun of it, we would take the high road and try to lend a hand. With that in mind, here are some alternate subtitles and taglines. It's good to have options.

Resident Evil: Sort Of
Resident Evil Dilution
Resident Evil Tokyo Drift
Resident Evil Awakening
Resident Evil Harder
Resident Evil Re: Tribution
Resident Evil Retribution: Evil Has a New Home
Resident Evil Retribution: Now With Zombie Dragons

Impressive-Sounding Unimpressive Critical Endorsements they could add on- 
"The best video game movie of the year!"
"Better than the Underworld Movies. No, really, it totally is."
"Resident Evil 4 was awesome! The game, not the movie.This is also called Resident Evil, so I suppose that counts for something."
"There were zombies and explosions!" - actually, that one has kind of a legitimate point.
"Who is getting retribution? Are the zombies pissed at Alice for killing so many of their buddies?"

Perhaps it's just time that they take the series in a new direction. Zombies, zombie animals, evil corporations -- we've seen it all before (at least 4 times). My suggestion:
Visitor Evil - you see, this idea works because if it's just a visiting evil, then it doesn't need to be the same one each time. maybe it's zombies this time, but next time it could be like vampires, werewolves, that alien monster from The Thing, and geese.

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